To help maintain a common look for all pages, you can use ____.

Using ____ provides a way to easily format objects or entire pages by providing common formatting characteristics that can be applied to multiple objects.

Many designers use ____ as a page layout tool to position lists of data on the page easily.

A website’s navigation structure can be based on ____ links.

Using ____ effectively creates a harmonious balance for a web page.

Which of the following are web page sections?

Keywords and descriptions are examples of HTML codes called ____ tags.

Search engines find web pages by matching the title, description, and keywords in the ____ content of web pages with keywords viewers enter in search text boxes.

A background color should complement the colors used for ____ you place on a web page.

A ____ background is the easiest to read for most users.

White is made of equal parts of ____.

White has a hexadecimal value of ____.

The hexadecimal number system is based on ____.

In the accompanying figure, the topmost text box is the ____ for the e-mail link on a web page.

____ is the newest standard for creating web pages.

You should test a web page by previewing it in a browser window and check ____.

Case C-1
Tayler works in the Marketing Department for BusyBody Toymakers. She is working with a team to develop a website showcasing this year’s most popular toys. As the team discusses colors for the site, Tayler mentions that the people viewing the site may be using different types of computers. Although the issue has become less important today because most computers are capable of displaying millions of colors, the team keeps Tayler’s suggestions in mind as they develop the site.

If the design team wants the web pages to be viewed across a wide variety of computer platforms, they should choose ____ for all page elements.

Tayler tells the team that not all of their viewers will have perfect vision. She suggests avoiding certain colors on the site. What would be the best source to find information concerning accessibility guidelines?

Case C-2
Rae is building a website for the local chamber of commerce. This week, Rae is designing and completing a page that contains a list, headings, body text, images, links and a background. During this process, Rae develops a style sheet and adds several styles to it. She also inserts appropriate images on the page and enhances them for maximum effect. Rae checks for non-web-safe colors and removes any that she finds.

After working for weeks on the chamber’s website, Rae decides to test it. She finds that the pages load slowly. What is a possible solution?

Rae is almost ready to publish the chamber’s website. She anticipates the words viewers will most likely use in searching for information from a chamber of commerce. Where should she include this information?